Why you won't find a link to IG on this website: choosing to avoid Instagram.

In a world where if something isn’t shared, it might as well not have happened — choosing to stay off Instagram can feel almost radical. But for me, it's a deeply intentional decision.

You won’t find quick fixes or parenting advice squeezed into a square. What I offer isn’t built for scrolling — it’s built for slowing down. My work is about real connection, presence and depth. None of that fits neatly into the pace of social media.

Here’s why I’ve made the conscious choice of choosing to avoid Instagram — and what that says about how I support parents.

On being available intentionally.

I used to run a parenting blog professionally, associated to an Instagram page (plus I grew many brands through social media, in my previous marketing career) so I know exactly what it takes. The time spent creating, editing, rewriting, adjusting to trends, staying visible... the frustration when something meaningful is buried by an algorithm, or the hype when one of your reels goes viral. I’ve been in that rhythm, and I’ve stepped out of it on purpose. My decision to avoid Instagram is part of a larger effort to protect my time and energy, and to resist the endless scroll that social media encourages.

I’ve made this decision to honour the same principles I encourage in the parents I work with — protecting your time, staying grounded in what matters and making choices that align with your values. Instagram, by design, makes it hard to hold boundaries. It’s built with no stopping point to the scrolling, no end to the feed: the aim is to keep us engaged inside the platform, indefinitely. That logic doesn’t resonate with me, and while I’m not perfect (I still have a personal account, and yes, I do scroll at times during the day), I don’t want to contribute further to a system that so often leaves us feeling more disconnected, more doubtful and more distracted than before we opened the app.

On honouring the complexity of parenting.

Social media is overflowing with parenting advice — tips on how to help your child sleep better, connect more deeply, or reduce screen time. While some of these suggestions can be genuinely useful, they often float around without any real context for the messy, beautiful, complicated reality of raising kids.

Because what if the parent reading it hasn’t had a moment alone in days, and feels guilty just thinking about taking one? What if they’re co-parenting across two households with different rules, and the “consistency” advice just doesn’t apply? What if they’re trying to reparent themselves while parenting their own kids — and the emotional weight of that isn’t something a quick tip can solve?

Social media lacks context and can flatten the complexity of real life. By choosing to avoid Instagram and similar platforms, I create space for those real experiences — offering depth and nuance instead of surface-level advice.

On choosing connection over content: how choosing to avoid Instagram shapes my work.

Last but not least, I made this choice for my own wellbeing too. I don’t want to shape my work around what might get the most likes, or second-guess myself when something I care about doesn’t get attention. There’s something deeply alienating about posting something important to us, and waiting for external validation. That’s not the kind of energy I want to bring into my work.

I want to be clear that this isn’t a critique of those who use Instagram to share their parenting work. There are many thoughtful people doing deeply valuable work on that platform.

This is simply about doing what feels right for me — and staying in alignment with the values that guide both my life and my work. My business is called Living Undivided because I try to move through the world with a sense of wholeness and integrity — where how I live, work, and connect all come from the same place. Choosing to avoid Instagram is a way for me to stay close to my values, focus on real relationships, and engage in presence-based work that matters most.

I hope that those who need this kind of space will find their way here — even without an algorithm.