Why you won't find a link to IG on this website: choosing to avoid Instagram.

In a world where if something isn’t shared, it might as well not have happened — choosing to stay off Instagram can feel almost radical. But for me, it's a deeply intentional decision.

This isn’t about quick tips or bite-sized parenting advice squeezed into a square. My work isn’t designed for scrolling — it’s designed for slowing down, for real reflection, and for conversations that matter.  None of that fits neatly into the pace of social media.

Here’s why I’ve made the conscious choice of choosing to avoid Instagram, and what that says about how I support parents.

On being available intentionally.

I used to run a parenting blog professionally, associated to an Instagram page (plus I grew many brands through social media, in my previous marketing career) so I know exactly what it takes. The time spent creating, editing, rewriting, adjusting to trends, staying visible... the frustration when something meaningful is buried by an algorithm, or the hype when one of your reels goes viral. I’ve been in that rhythm, and I’ve stepped out of it on purpose. My decision to avoid Instagram is part of a larger effort to protect my time and energy, and to resist the endless scroll that social media encourages.

I’ve made this decision to honour the same principles I encourage in the parents I work with — protecting your time, staying grounded in what matters and making choices that align with your values. Instagram, by design, makes it hard to hold boundaries. It’s built with no stopping point to the scrolling, no end to the feed: the aim is to keep us engaged inside the platform, indefinitely. That logic, which once guided me and made me dependent on likes and metrics, no longer resonates with me. And even though I’m not completely immune (I still have a personal account and yes, I do scroll at times), I don’t want to contribute to a system that so often leaves us feeling more distracted, more insecure, and more disconnected than before. Because that’s often what happens: we open the app almost automatically, just to fill a moment of emptiness, and close it carrying a subtle sense of unease, as if it has drained rather than nourished us.

On honouring the complexity of parenting.

Social media is overflowing with parenting advice: 5 tips for a perfect routine, 8 ways to handle tantrums, 3 magic phrases to always say to your child, 10 hacks to stay patient, 7 strategies to raise happy kids. tips on how to help your child sleep better, connect more deeply, or reduce screen time.

While some of these suggestions can be genuinely useful, they often float around without any real context for the messy, beautiful, complicated reality of raising kids.

Because what if the parent reading it hasn’t slept in three nights, and the latest “bedtime routine trick” feels almost like a joke? What if they’re managing two children with completely opposite needs, and none of the “universal strategies” work? What if they’re trying to process their own childhood while parenting their kids — and the emotional weight of that isn’t something a quick tip can solve?

The problem is that social media turns parenting into a list of ready-made recipes: as if following three steps could eliminate tantrums, five phrases could raise confident kids, or seven tricks could keep your home perfectly organised. Raising children isn’t about following step-by-step formulas, and parents need genuine support — not condensed how-tos.

Social media lacks context and can flatten the complexity of real life. By choosing to avoid Instagram and similar platforms, I create space for those real experiences, offering depth and nuance instead of surface-level advice.

On choosing connection over content: how choosing to avoid Instagram shapes my work.

Last but not least, I made this choice for my own wellbeing too. I don’t want to shape my work around what might get the most "likes", or second-guess myself if a piece of content that I deeply care about doesn’t get attention I hope for. There’s something deeply alienating about posting something important to us, and waiting for external validation. That’s not the kind of energy I want to bring into my work.

I want to be clear that this isn’t a critique of those who use Instagram to share their parenting work. There are many thoughtful people doing deeply valuable work on that platform.

This is simply about doing what feels right for me — and staying in alignment with the values that guide both my life and my work. My business is called Living Undivided because I try to move through the world with a sense of wholeness and integrity, where how I live, work, and connect all come from the same place. Choosing to avoid Instagram is a way for me to stay close to my values, focus on real relationships, and engage in presence-based work that matters most.

I hope that those who need this kind of space will find their way here — even without an algorithm.